Indigenous Rounds

We are Indigenous Round Specialists

At Westcoast Sports Australia, we don’t just create apparel - we bring culture, storytelling, and connection to life.

Led by Rhys Jeffs, a proud Wadawurrung man, our team specialises in culturally respectful and artistically powerful designs for Indigenous Rounds across all sporting codes.

We understand that Indigenous Rounds are more than just a themed game - they’re an opportunity to celebrate, educate, and connect.

Get in touch

Why choose Westcoast Sports Australia?

Deep Cultural Roots and Connection

Our founder’s own journey of reconnection to culture through Yeerra Ngitj underpins everything we do. This lived experience gives us a deep understanding of the importance of culture, respect, and authenticity. We help clubs build meaningful connections - not just with designs, but with story and community.

Connecting Clubs with Local Mobs

We assist clubs to engage with local Traditional Owners and Aboriginal communities. Whether you’re in regional or metro areas, we help navigate introductions, ensuring your Indigenous Round honours local voices and stories. This connection adds significance to your round and helps build long-lasting relationships between clubs and communities.

Culturally Safe Design Process

Through Yeerra Ngitj, we ensure each design is led or endorsed by a First Nations artist, reflects genuine storytelling and symbolism, and aligns with community values and protocols. We guide you through the importance of cultural understanding and permission before proceeding - helping your club do it the right way, not just the easy way.

Licencing and Artist Protection

We ensure that proper licence agreements are in place for every design. This protects the club from future legal or cultural issues, the artist by respecting intellectual and cultural property, and the integrity of the artwork, through clear usage agreements. This makes your Indigenous Round something everyone involved can stand proudly behind.

Trusted Experience Across Codes

With our background in lawn bowls apparel through Westcoast Bowls, and our expansion into multisport merchandise with Westcoast Sports Australia, we’ve already helped many clubs deliver powerful, community-connected apparel. We bring the same trusted process to your team — whether it’s footy, netball, basketball or beyond.

Let’s Yarn

If you’re planning an Indigenous Round or wanting a permanent indigenous design in your team, don’t just order a design — partner with us to create something that matters. Westcoast Sports Australia is here to walk beside you, support you, and help your club make a lasting impact.